Photo By: Jingmey S

Can AI make the creative process better? Let’s find out.

What happens when you put AI in the room, but keep the designer in the driver’s seat?

In this hands-on Design Week Sacramento workshop, you’ll build a brand from scratch using a shared Adobe Firefly Board, working together in real time to move from an initial brief to ideas, exploration, collaboration, and creative direction.

You’ll get a firsthand look at how Firefly Boards can help teams generate possibilities faster, explore more directions, and spend less time getting stuck in the early stages of the creative process.

The AI isn’t making the design. It’s helping get more ideas on the table so you can focus on the decisions that make the work yours.

Come ready to experiment, collaborate, and see what happens when technology takes some of the friction out of the creative process.