The Urban Hive cofounder Molly Weber on how coworking spaces have adjusted to the times.
Photo by Nicolette Lovell
Comstock’s spoke with Molly Weber, cofounder and chief experience officer, to find out how The Urban Hive is adjusting to this new COVID-19 world.
How has Urban Hive adjusted to this new world we’re living in?
It is a crazy time for all of us. It’s hard to complain when the whole world seems turned upside down right now. And what a change for us! The past few years have been great for us as we nearly doubled our business each year over year, and were in talks with investors on new locations in San Francisco, San Jose and Hollywood. Then, we were suddenly presented with a crisis that could destroy all that we had built over the last 11 years.
Except for providing essential services, like mail and package handling and access to leased office spaces — we have 50 offices between our locations — we effectively shut down from March to June. When we reopened in June, we put a number of safety measures in place, including a complete redesign of our spaces and reducing occupancy to one for every 500 square feet, ensuring that nobody ever needs to be less than 10 feet away from their coworkers. Thankfully, our spaces are wide open and quite conducive to physical distancing. We have also implemented “sanctuary spaces” that are clean, private rooms or offices that our members can book out for the day, week or month.
Our spaces are now as much a badly needed recharge for your mental health as they are workspaces. Even for most of our members who continue to work from home, we have stayed connected with our community — and them with each other — through our 500-plus member Slack channel and have built a new community app that we expect to launch in the coming weeks.
An existential crisis can force you to remember why you are here. That’s what it did for us. We were forced to ask ourselves, “If we were to go away, would we be missed?” and “If so, why?” Let’s face it: If our community was going to survive this pandemic, it would require everything we have — time, energy, resources and emotion. This was going to be hard.
The Urban Hive’s post-shutdown redesign ensures that members are spaced at least 10 feet away from each other.
The Urban Hive’s post-shutdown redesign ensures that members are spaced at least 10 feet away from each other. (Photo by Chad Davies, courtesy of Molly Weber)
We had to be able to answer “why.” What ensued were dozens of conversations with current and former members over the next few weeks and the realization that what we are is more about them — the community of members — than it ever has ever been about us, the business.
Our membership has always included many of Sacramento’s most remarkable and driven people, looking to grow their businesses and themselves. The “Hive” became that place where they could connect, get the resources they needed and help one another. And we realized that now this need was greater than ever before, even if it meant doing it online or behind a mask six feet away.
So what is The Urban Hive culture like now that things have shifted a bit? How is the community responding?
In many ways, the heart of the Hive continues to remain steadfast throughout the pandemic. Our members have been fiercely loyal and supportive during this time. Not just of us, but of one another. They send each other messages each day on our Slack channel. When my husband (Brandon Weber) had serious medical issues, it was our community that sent literally hundreds of messages of support. And we know that so many of our members have had similar support from one another. We are here for them and they are here for us, and we are all here for each other.
A good coworking space is so much more than a beautiful workspace. It is a community of good people doing good work, and that hasn’t changed.
People are working from home more than ever before. What trends are you noticing since the pandemic hit? Are people starting to look for away-from-home work options now that traditional office culture has changed and at-home work can be quite isolating?
What has surprised me most is how many people are already reaching out for safe, clean workspaces, and how many are planning for the future once this pandemic is finally over. Our core membership has always been people with the flexibility to work from anywhere, and we expect far more people to have that flexibility when all of this is over. When people can work from anywhere, for many, the most ideal place is not their home, with all of its accompanying distractions. And the power of serendipitous encounters cannot be overstated…